The Falling Rock would like to announce a new endeavor! After watching all the growth in our industry, and especially watching all the new ‘breweries’ opening up plus all the naming issues cropping up, we have decided to enter the fray. We are proud to announce our new project “The Alphabet” Brewing Company. Yes, we have just trademarked “The Alphabet”. We will be brewing many different beers, like “consonant” Brown, and “vowels” witbier! Yep, “Consonants” & “vowels” are ours! In addition our series of traditional styles under the name “numbers” will focus on all the favorite styles we have come to expect from a brewery these days, with offshoot series like “even numbers” traditional styles taken to extreme alcohol levels, our barrel aged series under the name “odd numbers” and our wild beer project “imaginary numbers” so like pretty much any kind of number, it is ours.

So you’re asking yourself, what does this mean for me & my brewery, well I’m glad you asked. Pretty much it means if you use letters or numbers in the name of your beers, you’re screwed, you are using my trademarked property (even if they have serifs), oh & that goes for the wineries also. Wait, you say, trademarks can be challenged, well that challenge time expired last nite, March 31st, you see, I’ve been plotting this for quite a long time in my secret underground lair (Insert evil laughter while I pet my cat).

Now we get to the good part, I am willing to license my trademarks to anyone that wishes for a mere $1.00, per year, per letter in the name of your products. Just send a list of your beers with the letter count and the appropriate number of Dollar bills to me each year on the anniversary of this letter, April 1st.

🙂

Chris Black
king