As we are just hours away from tapping the first keg of 2015 Pliny the Younger in Colorado, we have some even more awesome news to share with you!
You may know that each year, the owners of Russian River Brewing Company, Vinnie and Natalie
Cilurzo, organize a breast cancer fundraiser called “All Hopped Up For A Cure”, which has been ongoing the last 10 years. 100% of sales from a special Russian River beer go to a local breast cancer center in their town of Santa Rosa, California. Last year they were able to donate over $100,000 to support the cause. This year, Elite Brands has chosen to follow in the footsteps of Vinnie and Natalie with the release of “Pliny the Younger”, in what Elite hopes to be our own local, annual fundraiser. They have created this fundraiser to coincide with the release of “Pliny the Younger” to raise money for a local breast cancer center, Sense of Security**, located in Denver.
To help kick-off this amazing fundraising event, Elite Brands is donating their proceeds of the sale of each keg to Sense of Security. On our end, Falling Rock Tap House will be donating $1 for every glass of Pliny the Younger we sell. Don’t forget, we have 3 tappings worth of donations to gather! Please follow the link at the bottom of the post to add you own donation to Sense of Security as well, and help us support those around us in their fight against Breast Cancer.
**Sense of Security’s Mission is to help Colorado breast cancer patients survive financially while they are undergoing breast cancer treatment. Learn more at www.senseofsecurity.org.
WE WOULD LIKE TO THANK EVERYONE THAT CAME OUT AND JOINED US IN GETTING YOUNGER THIS YEAR! IT WAS ONE OF THE EASIEST, MOST FUN YEARS YET. SEE YOU IN 2016!